Beyond Spreadsheets: Why Creator Relationship Management (CRM) is the Core Feature of a Modern $\text{Platform for Influencer Marketing}$
In the early days of influencer marketing, outreach involved a haphazard mix of DMs, email threads, and sprawling spreadsheets. This transactional approach treated creators as temporary vendors rather than long-term brand partners. Today, the most successful brands understand that sustainability and superior ROI come from nurturing these connections. This fundamental...